To see if my conversions really go up – and by how much, I decided to conduct my own experiment and test LinkedIn Lead Gen ads against landing pages (which is how regular Sponsored Content works). We don’t know this for sure – so today, we will be proving the validity of this statement with actual, real-time data. How exactly did they compare LinkedIn Lead Gen ads with Sponsored Content ads? What was the criteria that they used? Were they tested in an equal context and under the same conditions?
Who wouldn’t want that?īut the truth is, while this statement sounds purely awesome for companies looking to generate quality B2B leads, it doesn’t give us any particular information about anything.
“ Our internal data shows that LinkedIn’s Lead Gen Form campaigns increase conversions by 2-3x when compared to standard Sponsored Content campaigns.Īnd of course, reducing our Cost per Lead by up to 3 times sounds really great. However, do LinkedIn Lead Gen ads really work? Here is what the LinkedIn Marketing Solutions Blog says: Because these forms come pre-filled with data straight from the users’ profile, they are supposed to be not only more efficient for businesses, but also to provide a significantly better experience for users compared to regular campaigns.
In 2017, LinkedIn introduced Lead Gen forms with the purpose of helping companies generate high-quality leads with just a couple of clicks.
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